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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Merrilees, Bill"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Konsumentenverhalten
Beziehungsmarketing
2
Brand
2
Brand engagement
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Consumer behaviour
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Markenartikel
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Merrilees, Bill
Phau, Ian
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Marketing intelligence & planning
Australasian marketing journal
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The journal of brand management : an international journal
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European journal of marketing : EJM
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ECONIS (ZBW)
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Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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