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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Kundenintegration"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Kundenintegration
Werbewirkung
Social Web
43
Social web
43
Internet marketing
32
Online-Marketing
32
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
18
Relationship marketing
18
Brand management
16
Markenführung
16
Social media
13
Brand image
10
Markenimage
10
Brand
7
Markenartikel
7
Advertising effects
6
Customer integration
6
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6
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6
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6
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6
Viral marketing
5
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5
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4
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4
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3
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3
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2
B-to-B-Marketing
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Ballantine, Paul W.
1
Bartsch, Silke
1
Brito, Eliane Pereira Zamith
1
France, Cassandra
1
Goi, Chai Lee
1
Grace, Debra
1
Göbel, Fabian
1
Huhman, Bruce A.
1
Ji, Chunli
1
Jin, Seung-A Annie
1
Jones, Richard Gyrd
1
Kalam, Abul
1
Le Quynh Hoa
1
Li, Kefang
1
Limbu, Yam B.
1
Merrilees, Bill
1
Meyer, Anton
1
Miller, Dale
1
Phan Tan Luc
1
Ramaseshan, B.
1
Rosenthal, Benjamin
1
Shao, Wei
1
Tafesse, Wondwesen
1
Thu Hang Hoang
1
Tiong, Ying Ying
1
Yang, Ping
1
Yeung, Cara Au
1
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Marketing intelligence & planning
Journal of business research : JBR
73
International journal of advertising : the review of marketing communications
41
Journal of retailing and consumer services
40
Journal of advertising research
36
International journal of internet marketing and advertising : IJIMA
31
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
14
The journal of brand management : an international journal
14
International journal of electronic commerce : IJEC
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of electronic commerce research : JECR
11
The journal of product & brand management
11
Journal of marketing management : MM
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
International journal of technology marketing : IJTMkt
9
Journal of current issues and research in advertising
9
Journal of internet commerce
9
Journal of strategic marketing
9
Information systems research : ISR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing theory and practice
7
Journal of promotion management : JPM
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Innovation: organization & management : IOM
6
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ECONIS (ZBW)
11
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10
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11
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date (oldest first)
1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
4
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
5
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
6
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
7
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
8
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
9
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
10
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
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