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~isPartOf:"Marketing intelligence & planning"
~person:"Akasreku, Frank"
~person:"Arli, Denni"
~person:"Bakshi, Madhupa"
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Consumer behaviour
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Brand image
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Brand management
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Markenführung
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Beziehungsmarketing
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Brand
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Brand commitment
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Brand coolness
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Structural equation model
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Akasreku, Frank
Arli, Denni
Bakshi, Madhupa
Phau, Ian
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Melewar, T. C.
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Bang, Nguyen
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Guercini, Simone
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Marketing intelligence & planning
Journal of promotion management : JPM
2
Brand management in emerging markets : theories and practice
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European journal of marketing
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International journal of Indian culture and business management
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International marketing review
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Journal of media business studies
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
3
God blesses those who wear Prada : exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia
Arli, Denni
;
Cherrier, Helene
;
Tjiptono, Fandy
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10011459194
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