//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Akasreku, Frank"
~person:"Athanasopoulou, Pinelopi"
~person:"Merrilees, Bill"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
4
Brand
4
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand engagement
2
Brand loyalty
2
Brand co-creation
1
Brand commitment
1
Brand communities
1
Brand coolness
1
Brand interactivity
1
Brand orientation
1
Brand performance
1
Brand reputation
1
Brand self-congruity
1
Brand trust
1
Brand value
1
Branding
1
Category involvement
1
Communal brand connection
1
Confidence
1
Consumer-brand relationships
1
Customer integration
1
Customer retention
1
Emerging devices
1
Financial performance
1
Firm performance
1
Generation Y
1
Internet marketing
1
Kundenbindung
1
Kundenintegration
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Akasreku, Frank
Athanasopoulou, Pinelopi
Merrilees, Bill
Phau, Ian
4
Melewar, T. C.
3
Bang, Nguyen
2
Coates, Nigel
2
Guercini, Simone
2
Kumar, Vikas
2
Lim, Ming
2
Luce, Fernando Bins
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akroush, Mamoun N.
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Arli, Denni
1
Ashraf, Rohail
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartholmé, Roland H.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Bravo, Rafael
1
Brem, Alexander
1
Brennan, Ross
1
Briggs, Maxwell
1
Brito, Eliane Pereira Zamith
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
10
The journal of brand management : an international journal
9
Journal of Business Research
3
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
3
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
4
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->