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~isPartOf:"Marketing intelligence & planning"
~person:"Akasreku, Frank"
~person:"Merrilees, Bill"
~subject:"Financial performance"
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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