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~isPartOf:"Marketing intelligence & planning"
~person:"Akasreku, Frank"
~person:"Merrilees, Bill"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Markenartikel
3
Markenführung
3
Markenimage
3
Relationship marketing
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Brand engagement
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Brand co-creation
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Brand commitment
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Brand communities
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Brand coolness
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Brand interactivity
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Brand loyalty
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Brand orientation
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Brand performance
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Brand reputation
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Brand self-congruity
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Brand trust
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Branding
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Category involvement
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Communal brand connection
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Confidence
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Customer integration
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Financial performance
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Firm performance
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Internet marketing
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Kundenintegration
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Marketing management
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Marketingmanagement
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Akasreku, Frank
Merrilees, Bill
Phau, Ian
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Marketing intelligence & planning
Australasian marketing journal
2
Asia-Pacific journal of business administration
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
3
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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