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~isPartOf:"Marketing intelligence & planning"
~person:"Bengtsson, Maria"
~person:"Cawsey, Timothy"
~person:"Henneberg, Stephan"
~person:"Hofmaier, Richard"
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Bengtsson, Maria
Cawsey, Timothy
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
17
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
5
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Forum Betriebswirtschaft München
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business market management : jbm
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Psychology & marketing
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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ECONIS (ZBW)
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1
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
2
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
3
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
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