//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Borzekowski, Dina"
~person:"Khandeparkar, Kapil"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Consumer behaviour
2
Fernsehwerbung
2
Konsumentenverhalten
2
Television advertising
2
Werbewirkung
2
Advertising
1
Arousal safety humor
1
Brand
1
Brand image
1
Brand management
1
Brand symbolism
1
Children
1
Consumer socialization
1
Emotion
1
Humor
1
Incongruity resolution humor
1
Kinder
1
Markenartikel
1
Markenführung
1
Markenimage
1
Media context
1
Media industries
1
Mediensektor
1
Parental style
1
Pre-school children
1
Program-induced mood
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Borzekowski, Dina
Khandeparkar, Kapil
Sivakumaran, Bharadhwaj
3
Phau, Ian
2
Pradhan, Debasis
2
Abhishek
1
Aitken, Robert
1
Arora, Nilesh
1
Ballantine, Paul W.
1
Barn, Sukhbinder
1
Bartsch, Silke
1
Brennan, Ross
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
D'Souza, Clare M.
1
Deshpande, Bilwa
1
Dix, Steve
1
Eshghi, Abdolreza
1
Fernando, Angeline Gautami
1
Goi, Chai Lee
1
Grace, Debra
1
Göbel, Fabian
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Huhman, Bruce A.
1
Huo, Jiale
1
Ji, Chunli
1
Jiang, Yahong
1
Kalam, Abul
1
Kalro, Arti
1
Kapoor, Vikram
1
Li, Bin
1
Li, Kefang
1
Limbu, Yam B.
1
Lin, Hsiao-Yun
1
Lowe, Ben
1
Lyngdoh, Teidorlang
1
Marchegiani, Christopher
1
Meyer, Anton
1
Moharana, Tapas Ranjan
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->