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~isPartOf:"Marketing intelligence & planning"
~person:"Bove, Liliana L."
~person:"Camra-Fierro, Jesus"
~person:"Meyer, Heather M."
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Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
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Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
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Marketing and SMEs
Camra-Fierro, Jesus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009571349
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