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~isPartOf:"Marketing intelligence & planning"
~person:"Cawsey, Timothy"
~person:"Henneberg, Stephan"
~person:"Hofmaier, Richard"
~subject:"Social networking sites"
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Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
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