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~isPartOf:"Marketing intelligence & planning"
~person:"Ghose, Anindya"
~person:"Sajad Rezaei"
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Crafting experiential value via smartphone apps channel
Sajad Rezaei
;
Naser Valaei
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
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