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~isPartOf:"Marketing intelligence & planning"
~person:"Gilliam, David A."
~person:"Sergeeva, Natalya"
~person:"Takala, Tuomo"
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Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
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