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~isPartOf:"Marketing intelligence & planning"
~person:"Kian Yeik Koay"
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How and when social media influencers' intimate self-disclosure fosters
purchase
intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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