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~isPartOf:"Marketing intelligence & planning"
~person:"Kitchen, Philip J."
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Consumer behaviour
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Kundenbindungsprogramm
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Malaysia
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Kitchen, Philip J.
Phau, Ian
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Marketing intelligence & planning
Journal of business research : JBR
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European journal of marketing : EJM
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Journal of marketing communications
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Journal of business strategy
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A reader in marketing communications
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EuroMed journal of business
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Handbook of research on international advertising
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Integrated brand marketing and measuring returns
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International journal of management concepts and philosophy : IJMCP
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Marketing : metaphors and metamorphosis
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Qualitative market research : an international journal
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The journal of product & brand management
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Working paper / Department of Commerce, College of Business, Massey University
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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