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~isPartOf:"Marketing intelligence & planning"
~person:"Kotabe, Masaaki"
~person:"Kuß, Alfred"
~person:"Vrontis, Demetris"
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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A marketing communications framework for small political parties in developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
McDonald, Malcolm
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
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