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~isPartOf:"Marketing intelligence & planning"
~person:"Kumar, Vikas"
~person:"Vrontis, Demetris"
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Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Self-congruence
2
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Consumer-brand relationship
1
Consumer-perceived brand ethicality
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Developing countries
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Marketingmanagement
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Online-Marketing
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Kumar, Vikas
Vrontis, Demetris
Phau, Ian
7
Amenuvor, Fortune Edem
3
Ardley, Barry
3
Bang, Nguyen
3
Brennan, Ross
3
Casidy, Riza
3
Grace, Debra
3
Kumar, Prashant
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Leckie, Civilai
3
Luce, Fernando Bins
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Mysen, Tore
3
Oliveira, Marta Olivia Rovedder de
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Omar, Maktoba
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Simkin, Lyndon
3
Singh, Ramendra
3
Svensson, Göran
3
Abratt, Russell
2
Akasreku, Frank
2
Arli, Denni
2
Attia, Ashraf M.
2
Boateng, Henry
2
Caemmerer, Barbara
2
Chikweche, Tendai
2
Fearne, Andrew P.
2
Gabrielli, Veronica
2
Gaur, Sanjaya Singh
2
Griffith, Denni Arli
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Guercini, Simone
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Hammervoll, Trond
2
Harker, Michael
2
Hollebeek, Linda D.
2
Lim, Ming
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Luu Trong Tuan
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2
Melewar, T. C.
2
Merrilees, Bill
2
Owusu-Antwi, Kwasi
2
Payan, Janice M.
2
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Marketing intelligence & planning
Journal of business research : JBR
22
International journal of production research
13
Journal for global business advancement : JGBA
13
International marketing review
10
Journal of transnational management : the official journal of the International Management Development Association
7
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
7
World review of entrepreneurship, management and sustainable development
7
Global business & economics review
6
Springer eBook Collection
6
Technological forecasting & social change : an international journal
6
Journal for international business and entrepreneurship development
5
Management decision
5
Journal of international management
4
Journal of retailing and consumer services
4
Journal of world business : JWB
4
Palgrave studies in cross-disciplinary business research, in asscociation with Euromed Academy of Business
4
The annals of business research
4
Business strategy and the environment
3
Competitiveness review : CR
3
Cross cultural management : an international journal
3
IEEE transactions on engineering management : EM
3
International business review : the official journal of the European International Business Academy
3
International journal of managerial and financial accounting : IJMFA
3
International journal of organizational analysis
3
International journal of production economics
3
International journal of productivity and quality management : IJPQM
3
International journal of quality & reliability management
3
Journal for international business and entrepreneurship development : JIBED
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel and tourism marketing
3
Lecture Notes in Information Systems and Organisation
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
A Productivity Press book
2
Advances in human services and public health (AHSPH) book series
2
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
European business review
2
Evolutionary computing in advanced manufacturing
2
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ECONIS (ZBW)
4
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1
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
A marketing communications framework for small political parties in developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
McDonald, Malcolm
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
Saved in:
4
Product innovation and couse-related marketing success : a conceptual framework and a research agenda
Christophi, Michael
;
Vrontis, Demetris
;
Leonidou, Erasmia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010364051
Saved in:
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