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~isPartOf:"Marketing intelligence & planning"
~person:"Li, Bin"
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Marketing intelligence & planning
Journal of retailing and consumer services
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The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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