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~isPartOf:"Marketing intelligence & planning"
~person:"Maseeh, Haroon Iqbal"
~subject:"Systematic literature review"
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Systematic literature review
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Maseeh, Haroon Iqbal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
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2
Permission marketing : a systematic review of 22 Years of research
Swain, Swapnarag
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10014312983
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