//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Merrilees, Bill"
~subject:"Beziehungsmarketing"
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Customer integration
Brand
2
Brand engagement
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Brand co-creation
1
Brand communities
1
Brand interactivity
1
Brand orientation
1
Brand performance
1
Brand self-congruity
1
Branding
1
Category involvement
1
Financial performance
1
Firm performance
1
Internet marketing
1
Kundenintegration
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Social Web
1
Social web
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Merrilees, Bill
Woodside, Arch G.
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cardinale, Sylvia
1
Casidy, Riza
1
Cawsey, Timothy
1
Coates, Nigel
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
García-Madariaga, Jesús
1
Gaur, Sanjaya Singh
1
Giovanis, Apostolos
1
Grace, Debra
1
Guercini, Simone
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Horn, Christian Franz
1
Iglesias, Oriol
1
Ivens, Björn
1
Jerez, Miguel
1
Jin, Seung-A Annie
1
Jones, Richard Gyrd
1
Khan, Imran
1
Klepek, Martin
1
Kumar, Sushant
1
Kumar, Vikas
1
Kvíčala, Daniel
1
Le Quynh Hoa
1
Leckie, Civilai
1
Li, Ning
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Australasian marketing journal
1
Journal of hospitality marketing & management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->