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~isPartOf:"Marketing intelligence & planning"
~person:"Merrilees, Bill"
~subject:"Category involvement"
~subject:"Customer integration"
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Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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