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~isPartOf:"Marketing intelligence & planning"
~person:"Sharma, Piyush"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
5
Product counterfeiting
3
Produktpiraterie
3
Counterfeit proneness
2
Ethics
2
Ethik
2
Subjective norms
2
Advertising effects
1
Attitudes
1
Bias
1
Cataract
1
Consumer attitudes
1
Corporate culture
1
Counterfeit consumption
1
Counterfeiting
1
Cultural identity
1
Efficacy
1
Egocentric bias
1
Ethical judgements
1
Ethical judgment
1
Experiment
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Health care
1
Health care system
1
Healthcare
1
Inflation
1
Internal reference price
1
Kulturelle Identität
1
Message framing
1
Outcome severity
1
Pay-what-you-want
1
Personal cultural orientations
1
Personality psychology
1
Persönlichkeitspsychologie
1
Pessimism bias
1
Preismanagement
1
Price consciousness
1
Pricing strategy
1
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5
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English
5
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Sharma, Piyush
Phau, Ian
8
Arli, Denni
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Roy, Rajat
3
Santini, Fernando de Oliveira
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Thaichon, Park
3
Wang, Bo
3
Bala, Pradip Kumar
2
Bandyopadhyay, Nirmalya
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Japutra, Arnold
2
Kaushal, Vikrant
2
Kumar, Sushant
2
Kumar, Vikas
2
Lobo, Antonio
2
Merrilees, Bill
2
Mishra, Sita
2
Moharana, Tapas Ranjan
2
Mou, Yupeng
2
Paramita, Widya
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
7
The journal of services marketing
7
European journal of marketing : EJM
4
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
A Research Agenda for Service Marketing
1
Contemporary research in e-branding
1
Handbook of research on Asian business
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Palgrave pivot
1
Psychology & marketing
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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5
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5
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1
Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush
;
Chan, Ricky Y. K.
;
St. Davčik, Nebojša
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
Saved in:
2
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas
;
Sivakumaran, Bharadhwaj
;
Kalro, Arti
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
Saved in:
3
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
4
Demystifying deliberate counterfeit purchase behaviour : towards a unified conceptual framework
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011570774
Saved in:
5
Using spotlight effect to curb counterfeit consumption : an experimental investigation
Zhan, Lingjing
;
Sharma, Piyush
;
Chan, Ricky Y. K.
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 556-574
Persistent link: https://www.econbiz.de/10011381687
Saved in:
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