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~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~source:"edz"
~subject:"Marketing management"
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Marketing management
Brand management
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Brand image
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37
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Marketing intelligence & planning
Journal of business research : JBR
45
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Journal of strategic marketing
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Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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International marketing review
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Cogent business & management
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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International journal of advertising : the review of marketing communications
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The journal of business & industrial marketing
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The marketing review
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Asia Pacific journal of marketing and logistics
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Business horizons
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Gabler Edition Wissenschaft
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : innovations in planning and applied research
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of global marketing
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Measuring and managing brands
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European management journal
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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
3
Masstige marketing redefined and mapped : introducing a pyramid model and MMS measure
Paul, Justin
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 691-706
Persistent link: https://www.econbiz.de/10011447577
Saved in:
4
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
5
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
6
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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7
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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