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~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising effects"
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Advertising effects
Viral marketing
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Virales Marketing
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Marketing intelligence & planning
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
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Information systems research : ISR
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Advertising in new formats and media : current research and implications for marketers
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Electronic commerce research
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International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of marketing theory and practice
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
2
The journal of applied business research
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AMS review : official publication of the Academy of Marketing Science
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Argumenta oeconomica
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Arts and the market : AAM
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Asia-Pacific journal of business administration
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How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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2
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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