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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand attitude"
~subject:"Werbewirkung"
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Brand attitude
Werbewirkung
Advertising effects
36
Consumer behaviour
31
Konsumentenverhalten
31
Advertising
14
Internet marketing
14
Online-Marketing
14
Werbung
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Social Web
11
Social web
11
Celebrity endorsement
5
Celebrity-Werbung
5
Emotion
5
Social media
5
Brand
4
Fernsehwerbung
4
Markenartikel
4
Television advertising
4
Advertising effectiveness
3
Beziehungsmarketing
3
Children
3
Cognition
3
Jugendliche
3
Kinder
3
Kognition
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Target group
3
Viral marketing
3
Virales Marketing
3
Youth
3
Zielgruppe
3
Advertising appeals
2
China
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36
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English
36
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Sivakumaran, Bharadhwaj
3
Moharana, Tapas Ranjan
2
Phau, Ian
2
Pradhan, Debasis
2
Abhishek
1
Aitken, Robert
1
Andrea Gudmundsdóttir
1
Arora, Nilesh
1
Ballantine, Paul W.
1
Baoku, Li
1
Barn, Sukhbinder
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
D'Souza, Clare M.
1
Deshpande, Bilwa
1
Dix, Steve
1
Eshghi, Abdolreza
1
Fernando, Angeline Gautami
1
Goi, Chai Lee
1
Grace, Debra
1
Göbel, Fabian
1
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1
Huang, Li-Shia
1
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1
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1
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1
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1
Ji, Chunli
1
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1
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1
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1
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1
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Marketing intelligence & planning
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
36
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
5
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
6
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior
Mishra, Sita
;
Moharana, Tapas Ranjan
;
Chatterjee, Ravi
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 262-283
Persistent link: https://www.econbiz.de/10015056857
Saved in:
7
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
8
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
9
The effects of brand positioning (underdog vs top dog) and comparative advertising
Lee, Hsiang-Ming
;
Hsu, Ya-Hui
;
Chen, Tsai
;
Lo, Wei-Yuan
; …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 459-480
Persistent link: https://www.econbiz.de/10015056880
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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