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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand engagement"
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Brand engagement
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Merrilees, Bill
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France, Cassandra
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Miller, Dale
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Wong, Ho Yin
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Marketing intelligence & planning
The journal of product & brand management
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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