//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Brand loyalty
5
Markentreue
5
Beziehungsmarketing
4
Brand
4
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand awareness
1
Brand experience
1
Brand value
1
Consumer-brand relationships
1
Customer retention
1
Customer satisfaction
1
Emerging devices
1
Emerging economies
1
Environmental consciousness
1
Generation Y
1
Green brand image
1
Green brand loyalty
1
Green perceived risk
1
Kundenbindung
1
Kundenzufriedenheit
1
Perceived quality
1
Place attachment
1
Place loyalty
1
Place marketing
1
Place-based brand
1
SEM
1
Schwellenländer
1
Self-expressive benefits
1
Smartphones/tablets
1
Standortmarketing
1
Structural equation model
1
Strukturgleichungsmodell
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Augusto, Mário Gomes
1
Lisboa, João Veríssimo
1
Torres, Pedro Marcelo
1
Published in...
All
Marketing intelligence & planning
Benchmarking : an international journal
1
Critical explorations
1
Economics & finance notes
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing theory and practice : JMTP
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Rajagiri management journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->