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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Unternehmenskultur"
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Marketing intelligence & planning
Corporate communications : an international journal
40
Journal of business research : JBR
21
Corporate reputation review : an international journal
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European journal of marketing : EJM
10
Journal of communication management : an international journal
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
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Corporate social responsibility and environmental management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of business communication : IJBC : a publication of the Association for Business Communication
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International studies of management and organization
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Journal of promotion management : JPM
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Management communication quarterly : an international journal
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The journal of brand management : an international journal
4
The journal of product & brand management
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Cogent business & management
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Europäische Kulturen in der Wirtschaftskommunikation
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
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Journal of marketing management : MM
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Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
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Culture and public relations : links and implications
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
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2
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
3
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
4
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
5
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
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