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~isPartOf:"Marketing intelligence & planning"
~subject:"Customer integration"
~subject:"International marketing"
~type_genre:"Article in journal"
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Customer integration
International marketing
Brand management
103
Markenführung
103
Brand image
66
Markenimage
66
Consumer behaviour
62
Konsumentenverhalten
62
Brand
37
Markenartikel
37
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Corporate reputation
10
Firmenimage
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
9
Herkunftsbezeichnung
9
Marketing management
8
Marketingmanagement
8
Brand architecture
7
Emerging economies
7
Kundenintegration
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Schwellenländer
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Social media
7
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6
Brand equity
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Markenarchitektur
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China
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Bapat, Dhananjay
1
Brito, Eliane Pereira Zamith
1
Cawsey, Timothy
1
France, Cassandra
1
Grace, Debra
1
Guang, Tian
1
Gurău, Călin
1
Hogan, Steve
1
Hollebeek, Linda D.
1
Hsieh, Ming Huei
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1
Jin, Seung-A Annie
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Jones, Richard Gyrd
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1
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1
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1
Merrilees, Bill
1
Miller, Dale
1
Phan Tan Luc
1
Ranchhod, Ashok
1
Rosenthal, Benjamin
1
Rowley, Jennifer
1
Shao, Wei
1
Shi, Tiebing
1
Shukla, Paurav
1
Thu Hang Hoang
1
Tu, Zhiling
1
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Marketing intelligence & planning
Journal of business research : JBR
60
The journal of brand management : an international journal
42
Journal of international marketing
28
International marketing review
27
The journal of product & brand management
26
Journal of retailing and consumer services
15
Journal of international consumer marketing
12
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of hospitality management
8
International journal of business and globalisation : IJBG
7
Journal of euromarketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
The journal of services marketing
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of strategic marketing
6
Marketing theory
6
Business history
5
International journal of contemporary hospitality management
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Qualitative market research : an international journal
5
The journal of consumer marketing
5
Business horizons
4
European journal of marketing : EJM
4
European research studies
4
International journal of internet marketing and advertising : IJIMA
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International business review : the official journal of the European International Business Academy
3
International journal of retail & distribution management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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1
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
4
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
5
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
6
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
7
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
8
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
9
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
10
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
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