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~isPartOf:"Marketing intelligence & planning"
~subject:"Customer retention"
~subject:"SEM"
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Marketing intelligence & planning
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Exploring the rise of fandom in contemporary consumer culture
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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The journal of product & brand management
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Computer-mediated marketing strategies : social media and online brand communities
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
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African journal of business and economic research : AJBER
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of islamic marketing and branding
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of international consumer marketing
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Journal of marketing channels : distribution systems, strategy, and management
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
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Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
2
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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