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~isPartOf:"Marketing intelligence & planning"
~subject:"Greece"
~subject:"Narrative method"
~subject:"Relationship marketing"
~type:"article"
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Greece
Narrative method
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Boukis, Achilleas
1
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Gilliam, David A.
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Marketing intelligence & planning
The international journal of bank marketing : IJBM
22
Journal of financial services marketing : JFSM
13
Die Bank
9
Journal of retailing and consumer services
9
The journal of services marketing
6
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
5
International journal of bank marketing
5
Global business review
4
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Banks and bank systems : international research journal
3
Services marketing quarterly
3
African journal of economic and management studies : AJEMS
2
Aktuelle Entwicklungen im Finanzdienstleistungsbereich : 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein ; mit 50 Tabellen
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Business and Economic Research : BER
2
Economic research
2
EuroMed journal of business
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
International journal of business excellence : IJBEX
2
International journal of electronic customer relationship management : IJECRM
2
International journal of emerging markets
2
International journal of financial innovation in banking : IJFIB
2
International journal of services and operations management
2
International journal of technology marketing : IJTMkt
2
Journal of contemporary management : JMC
2
Journal of financial services marketing
2
Journal of global marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Managing service quality : MSQ ; an international journal
2
Quality management journal : QMJ
2
The TQM journal : the international review of organizational improvement
2
The service industries journal
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Total quality management & business excellence
2
Vertriebssteuerung in der Finanzdienstleistungsindustrie
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academic journal of economic studies
1
Achieving excellence in retail banking
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ECONIS (ZBW)
4
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Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
Saved in:
2
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
3
The role of price satisfaction in managing customer relationships : the case of financial services
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009760676
Saved in:
4
Understanding the role of social media in bank marketing
Mitic, Miljana
;
Kapulos, Alexandros
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
Saved in:
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