//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Greece"
~subject:"Narrative method"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Massengeschäft von Banken"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Greece
Narrative method
Personal banking
4
Privatkundengeschäft
4
Beziehungsmarketing
3
Relationship marketing
3
Retail banking
2
Bank
1
Banks
1
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsqualität
1
Financial crisis
1
Finanzkrise
1
Great recession
1
Griechenland
1
Hierarhical
1
Internal marketing
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenführung
1
Narrative Methode
1
Narrative branding
1
Online-Marketing
1
Organizational identification
1
Preismanagement
1
Pricing strategy
1
Service quality
1
Social Web
1
Social web
1
Southeastern Europe
1
Stories
1
Switching behaviour
1
Südosteuropa
1
Wechselverhalten
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chaniotakis, Ioannis E.
1
Gilliam, David A.
1
Hall, John R.
1
Lymperopoulos, Constantine
1
Preston, Teresa
1
Soureli, Magdalini
1
Published in...
All
Marketing intelligence & planning
Journal of financial services marketing : JFSM
3
Banks and bank systems : international research journal
2
EuroMed journal of business
2
The international journal of bank marketing : IJBM
2
Multinational finance journal : MF ; quarterly publication of the Multinational Finance Society
1
The international journal of human resource management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
Saved in:
2
The role of price satisfaction in managing customer relationships : the case of financial services
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009760676
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->