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~isPartOf:"Marketing intelligence & planning"
~subject:"International marketing"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
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International marketing
Luxusgüter
Brand management
103
Markenführung
103
Brand image
66
Markenimage
66
Consumer behaviour
62
Konsumentenverhalten
62
Brand
37
Markenartikel
37
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Corporate reputation
10
Firmenimage
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
9
Herkunftsbezeichnung
9
Marketing management
8
Marketingmanagement
8
Brand architecture
7
Customer integration
7
Emerging economies
7
Kundenintegration
7
Schwellenländer
7
Social media
7
Brand awareness
6
Brand equity
6
Markenarchitektur
6
China
5
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5
Internationales Marketing
5
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5
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10
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Arli, Denni
1
Cawsey, Timothy
1
Cherrier, Helene
1
Coates, Nigel
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Guang, Tian
1
Gurău, Călin
1
Hogan, Steve
1
Hsieh, Ming Huei
1
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1
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1
Li, Ning
1
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1
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1
Omkar Dastane
1
Phau, Ian
1
Ranchhod, Ashok
1
Robson, Andrew
1
Rowley, Jennifer
1
Shi, Tiebing
1
Shukla, Paurav
1
Sung, Billy
1
Teah, Kevin
1
Tjiptono, Fandy
1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
96
The journal of brand management : an international journal
75
The journal of product & brand management
38
International marketing review
34
Journal of retailing and consumer services
33
Journal of fashion marketing and management
31
Journal of international marketing
28
Journal of international consumer marketing
20
Journal of global fashion marketing : JGfM
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of retail & distribution management
13
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
11
International journal of advertising : the review of marketing communications
10
International journal of business and globalisation : IJBG
10
International journal of hospitality management
10
The IUP journal of brand management : IJBRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Psychology & marketing
9
Journal of euromarketing
7
Journal of marketing management : MM
7
Qualitative market research : an international journal
7
European journal of marketing : EJM
6
Journal of strategic marketing
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
The international review of retail, distribution and consumer research
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Business history
5
Business horizons
5
Cogent business & management
5
European journal of marketing
5
European research studies
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
International journal of retail and distribution management
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of marketing
5
Journal of revenue and pricing management
5
Journal of the Academy of Marketing Science
5
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
4
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
5
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
6
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
7
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
8
An international
branding
strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
Saved in:
9
God blesses those who wear Prada : exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia
Arli, Denni
;
Cherrier, Helene
;
Tjiptono, Fandy
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10011459194
Saved in:
10
Martas precision slides :
branding
in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
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