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~isPartOf:"Marketing intelligence & planning"
~subject:"International marketing"
~subject:"Markenimage"
~type_genre:"Article in journal"
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International marketing
Markenimage
Brand management
103
Markenführung
103
Brand image
66
Consumer behaviour
62
Konsumentenverhalten
62
Brand
37
Markenartikel
37
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Corporate reputation
10
Firmenimage
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
9
Herkunftsbezeichnung
9
Marketing management
8
Marketingmanagement
8
Brand architecture
7
Customer integration
7
Emerging economies
7
Kundenintegration
7
Schwellenländer
7
Social media
7
Brand awareness
6
Brand equity
6
Markenarchitektur
6
China
5
Confidence
5
Corporate culture
5
Internationales Marketing
5
KMU
5
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5
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68
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Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Abdullah, Zulhamri
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
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1
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1
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1
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1
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1
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1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dash, Satya Bhushan
1
Dhanda, Komal
1
Dobre, Costinel
1
Eid, Riyad
1
Esfidani, Mohammad Rahim
1
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Marketing intelligence & planning
Journal of business research : JBR
357
The journal of product & brand management
285
The journal of brand management : an international journal
281
Journal of retailing and consumer services
165
European journal of marketing : EJM
82
Asia Pacific journal of marketing and logistics
72
Psychology & marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of marketing communications
65
International journal of hospitality management
61
Journal of international consumer marketing
54
International marketing review
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
Cogent business & management
42
Journal of the Academy of Marketing Science
42
The IUP journal of brand management : IJBRM
42
Tourism management : research, policies, practice
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of international marketing
39
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
38
Journal of travel and tourism marketing
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
International journal of advertising : the review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
Global business review
27
International journal of retail & distribution management
26
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ECONIS (ZBW)
68
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
8
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
9
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
10
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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