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~isPartOf:"Marketing intelligence & planning"
~subject:"International marketing"
~subject:"Marketing management"
~type_genre:"Article in journal"
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International marketing
Marketing management
Brand management
103
Markenführung
103
Brand image
66
Markenimage
66
Consumer behaviour
62
Konsumentenverhalten
62
Brand
37
Markenartikel
37
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26
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26
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17
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Agbemabiese, George Cudjoe
1
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1
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1
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1
Centeno, Edgar
1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
70
The journal of brand management : an international journal
65
The journal of product & brand management
42
International marketing review
31
European journal of marketing : EJM
29
Journal of international marketing
28
Journal of retailing and consumer services
23
Journal of strategic marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of marketing communications
17
Journal of marketing management : MM
17
Journal of global marketing
15
Journal of international consumer marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of retailing
11
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Business horizons
9
International journal of advertising : the review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
International journal of business and globalisation : IJBG
8
International journal of hospitality management
8
The journal of business & industrial marketing
8
The marketing review
8
European management journal
7
European research studies
7
International journal of retail & distribution management
7
International journal of wine business research : IJWBR
7
Journal of euromarketing
7
Journal of marketing for higher education
7
Management research review
7
Qualitative market research : an international journal
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ECONIS (ZBW)
13
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1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
Branding
capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
3
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
4
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
5
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
6
Masstige marketing redefined and mapped : introducing a pyramid model and MMS measure
Paul, Justin
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 691-706
Persistent link: https://www.econbiz.de/10011447577
Saved in:
7
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
8
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
9
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
10
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
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