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~isPartOf:"Marketing intelligence & planning"
~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
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Internationales Marketing
Success factor
Werbung
Brand management
103
Markenführung
103
Brand image
64
Markenimage
64
Consumer behaviour
60
Konsumentenverhalten
60
Brand
37
Markenartikel
37
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
8
Herkunftsbezeichnung
8
Corporate reputation
7
Customer integration
7
Emerging economies
7
Firmenimage
7
Kundenintegration
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Marketing management
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Marketingmanagement
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Brand awareness
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Brand equity
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Brand architecture
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China
5
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International marketing
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Bartsch, Silke
1
Cawsey, Timothy
1
Chauhan, Abhishek
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Guang, Tian
1
Gurău, Călin
1
Göbel, Fabian
1
Hogan, Steve
1
Hsieh, Ming Huei
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Huang, Hsiu Ying
1
Li, Bin
1
Lim, Chi Lo
1
Marandi, Ebi
1
Meyer, Anton
1
Omar, Maktoba
1
Qi, Zhou
1
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1
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1
Rodner, Victoria L.
1
Rowley, Jennifer
1
Shi, Tiebing
1
Shukla, Paurav
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Thomson, Elaine
1
Tu, Zhiling
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Vashisht, Devika
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Marketing intelligence & planning
Journal of business research : JBR
53
The journal of brand management : an international journal
37
SpringerLink / Bücher
34
International journal of advertising : the review of marketing communications
28
Journal of international marketing
27
International marketing review
26
Journal of marketing communications
24
The journal of product & brand management
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising research
18
Journal of international consumer marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of retailing and consumer services
13
Journal of global marketing
12
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
Journal of advertising
11
Springer eBook Collection
11
European journal of marketing : EJM
10
International journal of business and globalisation : IJBG
10
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of euromarketing
8
Journal of historical research in marketing
8
Journal of strategic marketing
8
Marketing : ZFP ; journal of research and management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
The journal of consumer marketing
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Innovatives Markenmanagement
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Business history
6
Gabler Edition Wissenschaft
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of global fashion marketing : JGfM
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
6
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ECONIS (ZBW)
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
4
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
5
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
6
The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.
;
Omar, Maktoba
;
Thomson, Elaine
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
Saved in:
7
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
8
An international branding strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
Saved in:
9
Martas precision slides : branding in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
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