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~isPartOf:"Marketing intelligence & planning"
~subject:"Kognition"
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Kognition
Advertising effects
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Werbewirkung
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Consumer behaviour
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Advertising
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Werbung
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Brand image
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Chan, Fanny Fong Yee
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Marchegiani, Christopher
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
13
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
7
Marketing letters : a journal of research in marketing
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Journal of advertising research
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Psychology & marketing
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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European research studies
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Health marketing quarterly
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International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
3
European journal of marketing
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Forschungsgruppe Konsum und Verhalten
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International advertising and communication : current insights and empirical findings
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of business and psychology
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of electronic commerce research : JECR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of internet commerce
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Journal of marketing
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
1
Berichte aus der Betriebswirtschaft
1
Breaking new ground in theory and practice
1
Corporate reputation review
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
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Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
2
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
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