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~isPartOf:"Marketing intelligence & planning"
~subject:"Marketingtheorie"
~subject:"Produktentwicklung"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Produktentwicklung
Marketing management
82
Marketingmanagement
82
Marketing
40
Consumer behaviour
16
Konsumentenverhalten
16
KMU
12
SME
12
Market research
11
Marktforschung
11
Beziehungsmarketing
10
Firm performance
10
Relationship marketing
10
Unternehmenserfolg
10
Brand management
9
Internet marketing
9
Markenführung
9
Online-Marketing
9
Großbritannien
8
Marketing strategy
8
USA
8
United Kingdom
8
United States
8
Market segmentation
6
Marktsegmentierung
6
Betriebswirtschaftsstudium
5
Bibliometrics
5
Bibliometrie
5
Brand image
5
Graduate business education
5
Markenimage
5
Marketing theory
5
New product development
5
Strategic management
5
Strategisches Management
5
B-to-B-Marketing
4
Brand
4
Business-to-business marketing
4
E-commerce
4
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Article
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10
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10
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3
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3
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10
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Agnihotri, Raj
1
Ardley, Barry
1
Brem, Alexander
1
Harker, Michael
1
Hines, Anthony A.
1
Horn, Christian Franz
1
Hwang, Ki-Soon
1
Ivens, Björn
1
Krush, Michael T.
1
Lowe, Sid
1
Luce, Fernando Bins
1
Paliwoda, Stanley J.
1
Rod, Michel
1
Schmidt, Marcus
1
Smith, Terry
1
Sundqvist, Sanna
1
Tollin, Karin
1
Trainor, Kevin J.
1
Trez, Guilherme
1
Williams, Tom
1
Winter, Susanna
1
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Marketing intelligence & planning
SpringerLink / Bücher
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of business research : JBR
27
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
24
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
21
Journal of historical research in marketing
18
Lehrbuch
18
The journal of business & industrial marketing
18
AMS review : official publication of the Academy of Marketing Science
16
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
Journal of macromarketing
14
Journal of strategic marketing
14
Legends in marketing
13
International journal of innovation management
11
Springer eBook Collection
11
Springer eBook Collection / Business and Management
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of business-to-business marketing
9
Journal of marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Australasian marketing journal
8
Marketing theory and applications
8
Major theoretical debates and contemporary issues in marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
European journal of innovation management
5
European management journal
5
International journal of technology marketing : IJTMkt
5
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
McGraw-Hill/Irwin series in marketing
5
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ECONIS (ZBW)
10
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1
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
2
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
3
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
4
Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.
;
Krush, Michael T.
;
Agnihotri, Raj
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
Saved in:
5
Organizational structure and specialized marketing capabilities in SMEs
Trez, Guilherme
;
Luce, Fernando Bins
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10009570967
Saved in:
6
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
7
Marketing theory and critical phenomenology : exploring the human side of management practice
Ardley, Barry
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 628-642
Persistent link: https://www.econbiz.de/10009384754
Saved in:
8
Marketing practice and methods of inquiry
Hines, Anthony A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384762
Saved in:
9
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
10
IMC strategies in new high technology product launches
Winter, Susanna
;
Sundqvist, Sanna
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10009526383
Saved in:
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