//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Systematic literature review"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Literature review"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Systematic literature review
Bibliometrics
11
Bibliometrie
11
Consumer behaviour
6
Konsumentenverhalten
6
Literature review
5
Bibliometric analysis
4
Beziehungsmarketing
3
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Relationship marketing
3
Brand image
2
Consumer behavior
2
Content analysis
2
Customer experience
2
Markenimage
2
TCCM framework
2
Augmented reality marketing
1
Bibliometric review
1
Brand
1
Brand crisis
1
Brand hate
1
Brand hate community
1
Celebrity endorsement
1
Celebrity endorser scandal
1
Celebrity-Werbung
1
Citation analysis
1
Co-citation analysis
1
Co-occurrence analysis
1
Consumer experience
1
Consumer interaction
1
Consumer motivation
1
Customer brand co-creation
1
Customer integration
1
Customer value
1
Digital marketing
1
Einzelhandel
1
Enterprise response strategy
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Jebarajakirthy, Charles
2
Maseeh, Haroon Iqbal
2
Saha, Raiswa
2
Bakshi, Apurva
1
Chandrasekar, Kalpana
1
Dahiya, Richa
1
Dhanda, Komal
1
Grover, Rajni
1
Gupta, Damini Goyal
1
Gupta, Nimit
1
Jain, Varsha
1
Kathuria, Aastha
1
Kumar, Ramesh J.
1
Le Quynh Hoa
1
Phan Tan Luc
1
Rehman, Varisha
1
Shin, Hyunju
1
Swain, Swapnarag
1
Thu Hang Hoang
1
Wei, Keshan
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
54
Technological forecasting & social change : an international journal
25
Management review quarterly
23
International journal of production economics
20
European management journal
19
Industrial marketing management : the international journal for industrial and high-tech firms
15
Review of managerial science : RMS
13
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
Benchmarking : an international journal
11
Human resource management review
11
International journal of contemporary hospitality management
11
Management research review
11
European journal of innovation management
10
Supply Chain Management: An International Journal
10
The TQM journal : the international review of organizational improvement
10
International Journal of Physical Distribution & Logistics Management
9
International journal of physical distribution & logistics management : IJPD & LM
9
Tourism management perspectives : TMP
9
Supply chain management : an international journal
8
International review of financial analysis
7
Journal of purchasing and supply management
7
Small business economics : an international journal
7
The international journal of logistics management
7
The international journal of productivity and performance management
7
International entrepreneurship and management journal
6
International journal of hospitality management
6
International journal of quality & reliability management
6
International journal of retail and distribution management
6
Journal of innovation & knowledge : JIK
6
Management Review Quarterly
6
Technovation : an international journal of technical innovation and entrepreneurship
6
The International Journal of Logistics Management
6
International Journal of Lean Six Sigma
5
Journal of Enterprise Information Management
5
Journal of knowledge management
5
Journal of management history
5
Journal of service management
5
The journal of product & brand management
5
International journal of entrepreneurial behavior & research
4
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
2
Influence of website quality on online impulse buying behaviour : a systematic review of literature
Kathuria, Aastha
;
Bakshi, Apurva
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 816-849
Persistent link: https://www.econbiz.de/10015056909
Saved in:
3
Celebrity endorser scandal : a
literature
review
and future research agenda
Wei, Keshan
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 850-870
Persistent link: https://www.econbiz.de/10015056912
Saved in:
4
Luxury experience and consumer behavior : a
literature
review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
5
Permission marketing : a systematic review of 22 Years of research
Swain, Swapnarag
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10014312983
Saved in:
6
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
Saved in:
7
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->