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~isPartOf:"Marketing intelligence & planning"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
28
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
12
Werbung
11
Brand image
10
Brand management
10
Internet marketing
10
Markenführung
10
Markenimage
10
Online-Marketing
10
Social Web
6
Social web
6
Brand
4
Brand attitude
4
Celebrity endorsement
4
Celebrity-Werbung
4
Fernsehwerbung
4
Markenartikel
4
Television advertising
4
Children
3
Emotion
3
Jugendliche
3
Kinder
3
Social media
3
Target group
3
Youth
3
Zielgruppe
3
Advertising appeals
2
Advertising effectiveness
2
Beziehungsmarketing
2
China
2
Cognition
2
Evaluation
2
Humor
2
India
2
Indien
2
Kognition
2
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2
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28
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English
28
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Sivakumaran, Bharadhwaj
3
Phau, Ian
2
Pradhan, Debasis
2
Abhishek
1
Aitken, Robert
1
Arora, Nilesh
1
Ballantine, Paul W.
1
Barn, Sukhbinder
1
Bartsch, Silke
1
Borzekowski, Dina
1
Brennan, Ross
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
D'Souza, Clare M.
1
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1
Dix, Steve
1
Eshghi, Abdolreza
1
Fernando, Angeline Gautami
1
Goi, Chai Lee
1
Grace, Debra
1
Göbel, Fabian
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Huhman, Bruce A.
1
Huo, Jiale
1
Ji, Chunli
1
Jiang, Yahong
1
Kalam, Abul
1
Kalro, Arti
1
Kapoor, Vikram
1
Khandeparkar, Kapil
1
Li, Bin
1
Li, Kefang
1
Limbu, Yam B.
1
Lin, Hsiao-Yun
1
Lowe, Ben
1
Lyngdoh, Teidorlang
1
Marchegiani, Christopher
1
Meyer, Anton
1
Moharana, Tapas Ranjan
1
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Marketing intelligence & planning
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
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ECONIS (ZBW)
28
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
4
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
5
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
6
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
7
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
8
Threat, efficacy and message framing in consumer healthcare
Nandakumar, Nachiketas
;
Sivakumaran, Bharadhwaj
;
Kalro, Arti
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 442-457
Persistent link: https://www.econbiz.de/10011723754
Saved in:
9
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
10
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
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