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Brand image
80
Markenimage
80
Brand management
64
Markenführung
64
Consumer behaviour
52
Konsumentenverhalten
52
Brand
31
Markenartikel
31
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
12
Online-Marketing
12
Advertising effects
10
Social Web
10
Social web
10
Werbewirkung
10
Designation of origin
9
Herkunftsbezeichnung
9
Brand loyalty
8
Corporate reputation
7
Firmenimage
7
Brand equity
6
Brand awareness
5
China
5
Confidence
5
Destination management
5
Destinationsmanagement
5
Vertrauen
5
Brand attitude
4
Brand trust
4
Customer integration
4
Firm performance
4
Kundenintegration
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Purchase intention
4
Social media
4
Unternehmenserfolg
4
Advertising
3
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Undetermined
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79
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80
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80
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1
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1
Sammelwerk
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80
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Hollebeek, Linda D.
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Rahman, Zillur
2
Abdullah, Zulhamri
1
Abubakar, Abubakar Mohammed
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Barrett, Nigel J.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Byon, Kevin K.
1
Chan, Fanny Fong Yee
1
Chandrasekar, Kalpana
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dahiya, Richa
1
Dash, Satya Bhushan
1
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Marketing intelligence & planning
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
244
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
80
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
8
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
9
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
10
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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