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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~subject:"Advertising industry"
~subject:"Gender studies"
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Marketing letters : a journal of research in marketing
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Global advertising practice in a borderless world
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A brand choice model for TV advertising management using single-source data
Ban, Masataka
;
Terui, Nobuhiko
;
Abe, Makoto
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 373-389
Persistent link: https://www.econbiz.de/10010217763
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2
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
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