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~isPartOf:"Research in consumer behavior"
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Consumer behaviour
5
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5
Beziehungsmarketing
2
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2
Affect transfer
1
Allocative efficiency
1
Allokationseffizienz
1
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Breugelmans, Els
Tam, Leona
Belk, Russell W.
17
Cross, Samantha N. N.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Hill, Ronald Paul
3
Kjeldgaard, Dannie
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Özçaglar-Toulouse, Nil
3
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2
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Bagozzi, Richard P.
2
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2
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2
Bell, David R.
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Biswas, Abhijit
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Bradlow, Eric T.
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Böckenholt, Ulf
2
Cabano, Frank G.
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Chen, Qimei
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2
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Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
ERIM report series research in management
1
Handbook of brand relationships
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of retailing and consumer services
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KUL Working Paper
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MO
1
MSI reports : working paper series
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Netspar Discussion Paper
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Research memorandum / METEOR, Universiteit Maastricht, Faculty of Economics and Business Administration
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
5
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1
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
2
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
3
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
4
Consumers’ evaluation of allocation policies for scarce health care services : vested interest activation trumps spatial and temporal distance
Benning, Tim M.
;
Breugelmans, Els
;
Dellaert, Benedict G. C.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 531-543
Persistent link: https://www.econbiz.de/10009579994
Saved in:
5
When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
Saved in:
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