//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~person:"Doorn, Jenny van"
~person:"Tam, Leona"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Relationship marketing
3
Advertising effects
1
Affect transfer
1
Brand image
1
Brand loyalty
1
Brand management
1
Consideration set
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer retention Innovativeness
1
Customization
1
Eating habit
1
Erfolgsfaktor
1
Ernährung
1
Ernährungsindustrie
1
Ernährungsverhalten
1
Food
1
Food consumption
1
Food industry
1
Food safety
1
Front-of-pack nutrition label
1
Internet marketing
1
Intrusiveness
1
Japan
1
Lebensmittel
1
Lebensmittelkonsum
1
Lebensmittelsicherheit
1
Markenführung
1
Markenimage
1
Markentreue
1
Nutrition
1
Nutrition literacy
1
Offenbarte Präferenzen
1
Online advertising
1
Online-Marketing
1
Personality psychology
1
Personalization
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Doorn, Jenny van
Tam, Leona
Belk, Russell W.
17
Cross, Samantha N. N.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Hill, Ronald Paul
3
Kjeldgaard, Dannie
3
Schmitt, Bernd
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Özçaglar-Toulouse, Nil
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Corfman, Kim P.
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Driesener, Carl
2
Eisend, Martin
2
Emontspool, Julie
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hirschman, Elizabeth Caldwell
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Handbook of brand relationships
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research
1
Journal of service research : JSR
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
2
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
3
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
4
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
5
When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->