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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Research in consumer behavior"
~person:"Hirschman, Elizabeth Caldwell"
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Consumer behaviour
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1
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1
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Hirschman, Elizabeth Caldwell
Tam, Leona
Belk, Russell W.
17
Cross, Samantha N. N.
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Kim, Jungkeun
4
Barone, Michael J.
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Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
2
Critical marketing : issues in contemporary marketing
1
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Handbook of Islamic marketing
1
Handbook of brand relationships
1
Legends in consumer behavior
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Psychology & marketing
1
The Routledge companion to identity and consumption
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ECONIS (ZBW)
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1
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona
;
Spanjol, Jelena
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
Saved in:
4
Theoretical perspectives of time use : implications for consumer behavior research
Hirschman, Elizabeth Caldwell
-
1987
Persistent link: https://www.econbiz.de/10001074505
Saved in:
5
Cognitive processes in experiential consumer behavior
Hirschman, Elizabeth Caldwell
-
1985
Persistent link: https://www.econbiz.de/10001009582
Saved in:
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