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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Pelsmacker, Patrick de
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Marketing letters : a journal of research in marketing
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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