//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Yoon, Carolyn"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Kapitaleinkommen
Konsumentenverhalten
Consumer behaviour
3
Cognition
2
Kognition
2
Advertising effects
1
Bewertung
1
Brand
1
Brand awareness set
1
Brand image
1
Brand management
1
Brand recall
1
Brand recognition
1
Cognitive decline
1
Consumer age
1
Consumer behavior
1
Decision
1
Elderly people
1
Entscheidung
1
Evaluation
1
Experiment
1
Markenartikel
1
Markenführung
1
Markenimage
1
Neuroscience
1
Neurowissenschaften
1
Perception
1
Rating scales
1
Reconstructive memory
1
Sensory testing
1
Taste perception
1
Theorie
1
Theory
1
Wahrnehmung
1
Werbewirkung
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
Ältere Menschen
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Yoon, Carolyn
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
Liu, Maggie Wenjing
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
2
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
Saved in:
3
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->