//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bagozzi, Richard P."
~subject:"Construct validity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Construct validity
Brand
2
Brand image
2
Brand love
2
Brand management
2
Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Confidence
1
Content validity
1
Love
1
Measurement
1
Messung
1
Prototypes
1
Relationship marketing
1
Vertrauen
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bagozzi, Richard P.
Ahuvia, Aaron
1
Batra, Rajeev
1
Rossiter, John R.
1
Published in...
All
Marketing letters : a journal of research in marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->