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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bauer, Hans H."
~person:"Pauwels, Koen"
~person:"Septianto, Felix"
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Advertising effects
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Bauer, Hans H.
Pauwels, Koen
Septianto, Felix
Choi, Jungsil
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Dens, Nathalie
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Marketing letters : a journal of research in marketing
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Journal of retailing and consumer services
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
4
MSI reports : working paper series
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Series: Management know-how / M
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
International journal of advertising : the review of marketing communications
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
SpringerLink / Bücher
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Die Betriebswirtschaft : DBW
1
ERIM report series research in management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
HEC Paris research paper series
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
Northeastern U. D’Amore-McKim School of Business Research Paper
1
Report / Marketing Science Institute
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Working papers / Harvard Business School, Division of Research
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Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
2
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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