//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Cadario, Romain"
~subject:"Bibliometrics"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Social Web
Consumer behaviour
1
Fernsehen
1
Fernsehprogramm
1
Internet
1
Internet marketing
1
Konsumentenverhalten
1
Online consumer reviews
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Social web
1
Television
1
Television programme
1
Television shows
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cadario, Romain
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bosukonda, Narendra
1
Bowen, Melanie
1
Frennea, Carly
1
Gill, Tripat
1
Guo, Lin
1
Han, Kyuhong
1
Kim, Shinhye
1
Liu, Yizao
1
Liu, Yong
1
Lopez, Rigoberto A.
1
Mai, Enping
1
Mittal, Vikas
1
Petty, Richard E.
1
Ranaweera, Chatura
1
Risselada, Hans
1
Shaik, Muzeeb
1
Sridhar, Shrihari
1
Tang, Chuanyi
1
Verhoef, Peter C.
1
Walker Reczek, Rebecca
1
Wen, Xiaohan
1
Xu, Mengran
1
Yang, Jun
1
Zhao, Ping
1
Zhenfeng, Ma
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->