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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Carmon, Ziv"
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Marketing letters : a journal of research in marketing
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The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang
;
Carmon, Ziv
;
Kahn, Barbara E.
;
Malani, Anup
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
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